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Graphics, WebDiamondand Marketing Useful Resources | Blog - ActivateDiamondSearch search 0800 30 8996 facebook twitter Home Our WorkOur Work Website Portfolio Logo PortfolioRazzmatazzPortfolio ServicesServices Websites & DigitalDiamondMarketingMinutiaeSupport NewMerchantryPack Webmarketing eCourse Contact Top 5 Reasons Why Small Businesses Should Consider Mobile Apps If you’re a small merchantry owner, chances are you goody from technology increasingly than larger enterprises. You probably use online written apps like Xero to manage your invoicing and accounts, social media platforms to market and promote your merchantry and deject services like Dropbox for file transfers and storage. Mobility will be important to you—with smartphones and laptops, you can operate your merchantry anywhere, anytime. So doesn’t it make sense to provide your customers with this same convenience through your very own small merchantry mobile app? Here are the five solid reasons why mobile app minutiae should be on your ‘to -do’ list in 2018: 1. You’re inTenancyWhen promoting your merchantry on social media, you have less tenancy over what your potential clients will see. Sure they might see your targeted ad on social media—right next to your competitor’s ad. A mobile app allows you to market directly without the ‘noise’ and distractions. 2. App Usage is Increasing There’s no argument—desktop is out and mobile is in. This ways your traditional website is less likely to be the first ‘port of call’ for your potential clients. A recent study by Research firm comScore showed that millennials spend 90 hours a month on mobile apps. 3. AWell-constructedSolution A mobile app covers all aspects of the merchantry transaction: marketing & promotion through in-app notifications, product and contact information, point-of-sale and consumer loyalty (e.g. a points scheme or QR lawmaking scan).Weightierof all, a well-performing app will remain on your customer’s device long without the sale, encouraging repeat business. 4. YourWeightierEmployee Imagine having a staff member who continually brings in new business, works 24 hours a day, unchangingly provides well-judged information and urgently encourages the sale? A mobile app could be your new weightier ‘employee’. For many small businesses, taking on uneaten staff can be a huge gamble, but a mobile app can provide a similar ROI with less risk and increasingly potential for growth. 5. It’s Easier Now. Mobile app minutiae is a mature industry now and coding tools like HTML5 and Javascript make it highly accessible. New API’s make it easier than overly to build sophisticated features into mobile apps, such as Geo-targeting, which enables you to send special offers to clients based on location. A mobile app for your small merchantry moreover demonstrates a transferral to providing your clients with a largest sales wits and after-sales service. You need to be where your customers ‘are’ and today that undoubtedly ways mobile. Once you’ve made the visualization to develop a mobile app (good for you!), the next step is to partner with established professionals in the mobile app minutiae space. ActivateDiamondare leaders in small merchantry app development, with proven results for our clients. Our specialist team includes graphic designers, creative thinkers, and senior software developers, and we've ripened dozens of commercially successful applications virtually the world. Find out increasingly well-nigh Activate Design’s app minutiae service here.   You might moreover like: 10 "Must-have" App Promotion and Marketing Strategies 10 Reasons Why You Should Invest In Mobile AppMinutiae2018WeightierPractices for IOS AppMinutiae  2018WeightierPractices for IOS AppMinutiae2018WeightierPractices for IOS AppMinutiaeLast month we looked at weightier practices for Android app development. Do the same rules wield to develop iOS apps in 2018? IOS 11 has brought some significant new features to the platform, including Apple Pay, which allows you to make and receive payments in selected apps. For users this ways frictionless e-commerce transactions on their iPhone or iPad; for iOS app developers, it’s a rich opportunity to monetise their apps and create true e-commerce solutions in the mobile space. So if you work in iOS app development, what can you do to ensure your users get a ‘best in class’ app experience? Bring The New One of iOS 11’s compelling new features is augmented reality (AR) and users will increasingly be looking for apps that use AR in new and novel ways. The Pokemon craze may have cooled off but there are unconfined opportunities to wield AR to vertical markets. A good local example is Augview, who use the technology to visualise underground services. Machine Learning Less talked well-nigh but equally exciting, is the worthiness to add machine learning to your app via Apple’sCadreML. This is the full-length that makes facial recognition work so well on the new iPhones and will have huge implications for app development, subtracting the worthiness to quickly recognise every-day objects, using seated libraries. UIDiamondApple has unchangingly put diamond at the forefront of their products and users expect the same upper standard in their apps. Apple plane provides a useful 'Do’s and Don'ts' page for iOS developers, with tips on how to format your app to make it readable and optimised for touch control. Compatibility As of IOS 11, older 32-bit apps will no longer work, so ensuring your app is 64-bit is increasingly than weightier practise—it's essential to your survival in the app store. It's unscientific that over 500,000 apps became obsolete due to this 64-bit requirement. Keeping your app up-to-date and uniform with major iOS releases is ongoing work but equally, it allows you to add new features and alimony your users engaged. App Marketing The iOS App Store received a major upgrade this year, providing a fresh interface and increasingly tools for developers to promote their apps. The ‘Today’ page highlights new and interesting apps and provides increasingly editorial content than before. Developers with a good ‘story’ should take wholesomeness of this where possible. Search has moreover been improved and includes the worthiness to search for developers, in-app purchases, categories, stories, and collections. Regardless of the platform, weightier practise app minutiae should include thorough research and rigorous testing, for UX and security issues. In 2018, iOS app minutiae is getting a technological uplift with iOS 11’s new features, with mobile payments through Apple Pay set to be the driving gravity for many new app projects. Are you an iOS app developer or looking for an app minutiae partner? ActivateDiamondis a diamond and software minutiae agency. We welcome any opportunities to interreact on app product diamond and development. Click here to find out increasingly well-nigh what we do, or contact us for increasingly information.   You might moreover like: 10 Mobile App Promotion and Marketing Strategies 2018 Android AppMinutiaeBest Practices 10 Reasons Why You Should Invest In Mobile AppMinutiaePosted in Mobile Apps Top 5 Reasons Why Small Businesses Should Consider Mobile Apps 2018WeightierPractices for Android AppMinutiae2018WeightierPractices for Android AppMinutiaeThe release of Android 8.0 (Oreo) is a game changer that is destined to have a huge influence on Android app minutiae in 2018 and beyond. The Android platform has wilt fragmented, with many devices running on outdated OS versions. Over 50% of devices accessing the Google Play store in August 2017 were still on 5.x. Oreo aims to solve this by making it a lot easier for device manufacturers to unhook ongoing OS updates. The benefits for mobile app developers are clear—access to a much larger regulars of Android users and the promise of a standardised OS platform to ensure a largest and increasingly resulting app experience. So what are the weightier practices for Android App minutiae in 2018? The Need What need does your app serve? Does it offer something new or improved? Doing market research and workshopping your idea rigorously is definitely weightier practice and something all mobile app developers should invest in surpassing you invest money and resources. This includes studying your competitors and deciding where your app will sit in the marketplace. GoodDiamondA successful app needs a fully ripened diamond surpassing any lawmaking is written. Google provides a helpful guide to their MaterialDiamondvisual language. Working with these style guidelines will make your app finger like a natural part of the wider Android UI. Compelling diamond is the key to standing out in this highly competitive app marketplace. Poor diamond is often cited as the main reason why users stop using an app. User Security Creating secure apps that protect user information is paramount – nothing defines ‘fail’ increasingly than a serious security breach. The good news? Oreo makes it much easier to push out security updates, but until it’s installed on increasingly devices, developers will still need to ensure their apps work safely on previous versions of Android. Optimisation The Android develop polity offers many useful tools for optimising your app, including Proguard, which will remove unused lawmaking and reduce your APK file size. The Android Debug Database is flipside unconfined tool for debugging databases and shared preferences in Android applications. Testing It’s important to test your app for issues such as faulty lawmaking and memory leaks but moreover from a functional, UI perspective. Get users to test your app surpassing its release using real devices, not just emulators.UpdatesAlimonyyour lawmaking up to stage and be sure to act quickly on any user feedback you receive through the Google Play Store. Users expect to get updates that not only fix issues but provide improvements. In fact, the key to ongoing user engagement is to connecting with your users, meeting their needs and delighting them with unexpected new features. Prepare For Success Unless your app targets a specific niche, it has the potential to vamp huge numbers of users—so be prepared! You need to factor scalability into your diamond and development, so your app continues to grow and caters to the needs of its users. As Android 8.0 Oreo takes hold in 2018, Android app minutiae will have a unified and cohesive platform that will provide increasing opportunities to reach a larger user regulars with apps that work better, are increasingly secure and provide longer-term revenue for developers. Are you an app developer? ActivateDiamondis a diamond and software minutiae agency. We welcome any opportunities to interreact on app minutiae projects. Click here to find out increasingly well-nigh what we do, or contact us for increasingly information. You might moreover like: 10 Mobile App Promotion and Marketing Strategies 10 Reasons Why You Should Invest In Mobile AppMinutiae7 ThingsWell-nighMobile AppMinutiaeYour Boss Wants To Know Posted in Mobile Apps 2018WeightierPractices for IOS AppMinutiae10 "Must-have" App Promotion and Marketing Strategies 10 "Must-have" App Promotion and Marketing Strategies It’s nonflexible to believe it's been less than ten years since the start of the app revolution, and the unrestrictedness and ubiquity of mobile app usage have created whole new sources of revenue, marketing opportunities—even entirely new businesses. But it’s a jungle out there in the app world and your cherished new mobile app could hands get lost in the digital vines without an integrated mobile app marketing strategy. The purpose of most mobile apps is to proffer your company’s presence into the mobile space, providing your customers with a new and user-friendly way to wangle your products. So a successful mobile app promotion needs to place your app in the context of a wider marketing strategy that provides a seamless wits for users.   Here are 10 of our favorite mobile app promotion strategies, ranging from subtle persuasion to tawdry promotion, that are proven to get results. 1. Social Media If you once have a social media presence, marketing your app through these channels should be number one on your to-do list. 2. Promotional Material It's a no-brainer really—if you’ve gone to the trouble of developing a mobile app, make sure you market it through your visitor branding and promotional material. 3. Microsite Develop a simple landing page or microsite that focuses on your app. It could include a blog, reviews, product sit-in videos and of course, links to the towardly app stores. 4. Product Video For some apps, a simple product video is a unconfined tool for showing off your app and promoting it through Facebook Ads and YouTube clips. 5. App Store Optimisation Once they’re in the app store, make it easy for potential users to find your app with a simple and memorable title, towardly keywords and an lulu icon. 6. Make your App Social In-app sharing is a powerful way to promote your app to your users and it has moreover been shown to increase the likelihood that users will alimony using the app. 7.ModernizeYour App Every app needs tweaking, and you need to alimony on top of any issues and negative user feedback to ensure word-of-mouth marketing remains positive. 8. Expert Reviews Every merchantry sector has influential online commentators who hold a lot of sway with your potential customers. If you’re confident in your app’s quality and effectiveness, getting a positive online post from these individuals can strengthen your points amongst your target audience. 9. Make the App Compelling One of the weightier ways to maintain ‘the buzz’ well-nigh your app is to ensure users alimony using it! The weightier apps use subtle behavioural diamond tricks like variable rewards, gamification and habit-promoting techniques to alimony users engaged and loyal. 10. TVRazzmatazzIf you have the budget—promotion through TV advertisements can be very constructive for your mobile app, expressly if it’s uptake is encouraged through competitions or limited time offers. People tend to watch TV with their devices tropical at hand, so your app could be downloaded surpassing the ad unravel finishes! One final thing to consider when developing your mobile marketing strategy—how mobile friendly is your visitor website? Although mobile apps unhook a richer and increasingly well-constructed mobile experience, your website should moreover provide ‘app-like’ features for your users, permitting them to wangle your products and services with finger-friendly buttons and menus. ActivateDiamondis a diamond and software minutiae agency. This sets us untied from other companies—we provide a seamless process from diamond and development, through to completion and wordage of the project. Click here to find out increasingly well-nigh mobile apps, or contact us for a self-ruling quote.   You might moreover like: 10 Things Your Competitors Can Teach YouWell-nighApp Marketing 10 Reasons Why You Should Invest In Mobile AppMinutiae7 ThingsWell-nighMobile AppMinutiaeYour Boss Wants To Know   Posted in Marketing 2018WeightierPractices for Android AppMinutiae7 ThingsWell-nighMobile AppMinutiaeYour Boss Wants To Know 7 ThingsWell-nighMobile AppMinutiaeYour Boss Wants To Know The smartphone is substantially a digital Swiss unwashed knife, enabling people to do so many things. And mobile apps are the “blades” and “tools”. Millions of apps are once misogynist today, and the numbers alimony growing. Your merchantry may be in the process of developing an app right now, which is good. It’s an spanking-new way to alimony pace and mazuma in on a growing trend. But since you’re still in that process, it helps to know these seven tips for largest mobile app development. 1. Program “Native” Apps There are many fraudsters out there ultimatum that what they have are “apps”, but in truth are just launchers for mobile sites. If this is the case, then it’s no largest than using your phone’s seated web browser to scan the site. In short, an “app” that’s just a launcher for a mobile site is a well-constructed waste of resources. It moreover tells people that the developer has no idea of the proper methods of using development. Instead, develop what’s known as a “native” mobile app – one that works offline for most functions, while only requiring internet wangle to wangle data from the servers. Take the Twitter app, for example. When you’re offline, you can still read recent tweets, and you can plane etch your own tweets. But you can’t get new tweets or send out the tweet you just composed. That’s the hallmark of a native app – it can still work offline, albeit in a limited way. With this setup, the app can work plane in areas with weak or spotty internet connections. And this is the idea considering when people are mobile, internet connections are not unchangingly consistent. 2. Mind The AdsRazzmatazzwithin an app is indeed a good way to alimony it free. But too much of anything is a bad thing. Therefore, a good rule to follow in mobile app minutiae is to never let ads interrupt the user when he’s doing something important. Intrusive adverts are among the most worrying things that people mutter well-nigh many apps. So if you are to put razzmatazz within your apps, alimony them within reasonable boundaries. 3. It’s Not JustWell-nighThe UI, but the UX UI ways user interface, while UX is user experience. Certainly, good UI is important, but that isn’t everything in using development. The UI and everything else a user interacts with is tabbed the frontend. Equally important is what the user doesn’t see, which is known as the backend. This includes online payment portals, file servers, worth management, cyber security features, booking modules, and other such components. Both the frontend and the backend contribute to a good user experience, and UX is often the largest quality used to describe how well an app was developed. If the UI is great, but many backend components fail, a very bad UX is the result. Mobile app developers should unchangingly aim for good UX. 4. Push Moderately Push notifications are a staple in mobile apps. They usually remind the user to perform unrepealable actions, important or otherwise. The latter is where it becomes problematic – if the notification informs the user of something not important to him, it becomes annoying. For this reason, many apps requite users the nomination to disable unrepealable notifications or to disable them entirely. Part of good using minutiae is letting the user decide what’s important to them, and the notifications zone is usually where this visualization is made. 5. Watch Those Permissions This usually is visible to Android users, where the Google Play Store gives the user what an app needs wangle to surpassing letting the user download the app. In iOS, it’s a lot increasingly subtle, but users can see that as well in the Settings. Users are very cautious well-nigh permissions considering they don’t want apps to steal personal data overdue their backs. So if your app doesn’t require them, don’t ask for permissions to location, undeniability logs, SMS messages, camera, microphone, and other unnecessary things. Remember that users are wary of downloading apps with dodgy permissions. If you want their trust, this part is very important. 6. Listen to Feedback Users usually leave reviews in the App Store / Play Store for others to see.Increasinglyoften than not, you’ll find things they don’t like well-nigh your app. Constructive or not, this feedback is unquestionably a goldmine to modernize your using development. If you take a good squint at those comments, most likely there are valid concerns raised, such as a laggy UI, slow login process, payments not stuff processed properly, lack of confirmation of user actions, and other such things. These things are important to the user, and therefore you must take action. Fix the problem, or find a way virtually it that will not inconvenience the user. Then push out an update for your app once done. The users will thank you for it later on. 7. Develop for both iOS and Android Last, but certainly not the least, you have to consider both types of users. Not everyone has an iPhone, but not everyone has an Android phone either. Staying sectional to one mobile OS severely limits your user base. A good principle of mobile app minutiae is making your apps misogynist to both types of users. That way, you are truly democratizing your apps, permitting anyone to use them regardless of the kind of phone they have. Now that you have these using minutiae weightier practices in mind, it’s time to start creating. If you need a few increasingly hands to help you out, ActivateDiamondwould be glad to do so. Get in touch with us to know increasingly well-nigh how we can help.   You might moreover like: 13WondrousFactsWell-nighMobile AppMinutiae10 Things Your Competitors Can Teach YouWell-nighApp Marketing 10 Reasons Why You Should Invest In Mobile AppMinutiaePosted in Mobile Apps 10 "Must-have" App Promotion and Marketing Strategies 10 Things Competitors Can Teach YouWell-nighApp Marketing 10 Things Competitors Can Teach YouWell-nighApp Marketing Nearly everyone uses a smartphone these days. And people use them to do nearly everything, from reading the news to booking hotel rooms. In fact, surpassing 2015, a study by Smart Insights revealed that the mobile user wiring surpassed that of the desktop by well-nigh 400,000 users. That was two years ago; most likely that number is much worthier today. At the cadre of the smartphone software industry are apps.Overlyheard of the old saying “there’s an app for that”? Yes, that once is an old saying; it’s been virtually for a really long while now. Which ways apps have moreover been virtually for a while. In actuality, apps are now everyday parts of life as much as coffee is for most people. Our modern world runs on apps and will protract to for a long time.Consideringof this, competition in the marketplace of apps is moreover quite tight. Cyberspace is the new ad space, with millions of apps aiming for sustentation left and right. For the new guys in this space, you might be asking what the weightier app marketing strategy is. How can you get people to notice your apps? How can you put a smile on their squatter each time they use your apps? Well, here are ten things you should consider for your app marketing strategy. These are what the most successful app marketers do, so you’re learning from the best. 1. Advertise on Mobile Of course, you want to reach your potential clients using platforms they’re once using. And since people are on their phones most of the time, it makes perfect sense to reach them through their phones. Focus most of your razzmatazz efforts on mobile – in other apps, mobile web, YouTube, Facebook, etc. That way, you’ll reach your intended customers a lot easier than in any other razzmatazz platform. 2. Leverage the Power of Social Media Most of the apps people use are social media apps. Therefore, you can take wholesomeness of that in your app marketing strategy. Advertise your apps on Twitter, Facebook, Instagram, etc., and people will surely find out. With the value of time most people spend checking social media apps on their phones, it’s nearly untellable for them to not notice. Speaking of social, it’s moreover a unconfined idea to indulge people to spread the word themselves. Once they’ve used your app and found it good, requite them the opportunity to tell others well-nigh it. That way, you get self-ruling razzmatazz from your very own clients. 3. Cash in on Trends The digital world is full of hashtag hype. Anything, once unbearable people post well-nigh it, can wilt a trend. In mobile app marketing, taking wholesomeness of trends is itself, a trend. All you have to do is find a popular topic that relates with your app and, in a way, makes a fuss well-nigh it. Build hype virtually that trend, and waif your app right into it. That way, you’re making your app increasingly #relatable and #relevant. 4. Get Feedback If you want to win in the app game, you’ll moreover have to eat feedback for breakfast.Withoutall, there’s a saying that goes “Feedback is the breakfast of champions.” And who largest to requite you feedback than your apps’ users? Ask them to requite reviews of the app and/or a rating in the App Store / Google Play store. The increasingly positive ratings your apps get, the increasingly people will likely download them. Apps that lack good reviews and ratings rationalization people to be cautious, and they might plane think those apps are dodgy. 5. “TrySurpassingYou Buy” Many paid apps these days have a sort of “free trial” option, where you can use the app but with limited functionality. This is an spanking-new method of app marketing considering users get to wits the app firsthand. Once they’re convinced that the app does its job well, they’ll soon want to unlock its full functionality – of course, by purchasing the full version. You too can do this by offering two separate versions of your apps – a self-ruling “lite” version and a paid “pro” version, for example. 6. TakeWholesomenessof Push NotificationsConsideringpeople do so many things on their phones, they tend to forget quite easily. That’s where push notifications come in. You can slide in special offers, discounts, and gentle reminders to your users through those push notifications. Yes, some of those reminders could be to purchase the full version of your apps. Talk well-nigh a way to push your app marketing strategy forward, eh? 7. Avoid IntrusiveRazzmatazzWe did mention using in-app razzmatazz in #1, but let’s be real: Too much of anything is a bad thing. One thing that users hate the most is razzmatazz that interferes with what the app is supposed to do. That’s a big no-no in app marketing. Never overly interrupt the user in the middle of something important. Instead, move the ads to the bottom, or let the ads wait until the user is washed-up with the important stuff. 8. Sell them on theWitsSelling the app is a good thing, but selling the wits of using the app is better. Sure, you may have the app, but what does it midpoint for the user? If it ways implementation increasingly work in less time, for example, then integrate that idea into your app marketing strategy. People can relate largest to experiences than just computer lawmaking or interface design. Thus, tell them well-nigh the things the app can do for them and how it can modernize their lives. 9. Use Content Marketing In today’s internet, content is king. There’s so much information misogynist online, but not all of it is reliable. Put yourself on the “reliable” end by producing useful content. Write well-nigh why people need your apps. Use social media to post snippets of what your apps can do. For uneaten credibility, you can plane contact bloggers, tech reviewers, and tech journalists to full-length your apps. Having these influential people on workbench will certainly be the big boon to your mobile app marketing. 10. Be Adaptable The digital world changes as fast as trends come and go, and it’s moreover unpredictable. With this in mind, your app marketing strategy must unchangingly be ready to adjust. What works today may no longer work next week, but what works tomorrow may still work next month. Therefore, it’s useful to track your analytics – conversion rates, number of positive reviews, and such – and retread your strategy accordingly.Alimonywhat works, and throw out what doesn’t. Apps will protract to dominate the online world. Your merchantry will certainly goody from the power of mobile apps, so weightier get started right away. And if you don’t know how to make an app, we have you covered. ActivateDiamondoffers app minutiae services at reasonable prices to help your merchantry mazuma in on the mobile trend. Contact us if you’d like to know more.   You might moreover like: 10 Reasons Why You Should Invest In Mobile AppMinutiae13WondrousFactsWell-nighMobile AppMinutiaeTaking on the Big Boys: TheWeightierInternet Marketing Strategies for Small Businesses in 2017   Posted in Mobile Apps 7 ThingsWell-nighMobile AppMinutiaeYour Boss Wants To Know 10 Reasons Why You Should Invest In Mobile AppMinutiae13WondrousFactsWell-nighMobile AppMinutiaeSince the outstart of the smartphone, mobile apps are quickly taking over areas of life such as communication, entertainment, shopping, and more. For businesses, mobile app minutiae is rhadamanthine a necessity to alimony up with consumers’ needs. Mobile using minutiae is a very wholesale field; to help increase your awareness, here are 13 wondrous facts well-nigh mobile app development. 1. Tablet sales are expected to match computer sales within the next two years. With mobile app minutiae taking precedence over websites for functionality, there’s less need for personal computers and an increasing need for mobile devices like tablets and smartphones. 2. Mobile apps are used increasingly than websites. A worldwide theorizing is that mobile applications are used less compared to websites. However, people unquestionably spend 87% of their time on mobile apps, making mobile app minutiae a must for businesses. 3. Mobile apps can be ripened on multiple platforms. Good app diamond in NZ is essential considering there are variegated operating systems and variegated programming languages per platform. Developing mobile apps on multiple platforms is essential in gaining the widest potential regulars and maximizing earning potential. 4. 74% of mobile app developers use two or increasingly platforms at the same time. In a 2011 research, it was shown that 80% of developers develop apps for Android, iOS or both. Developers that don’t develop mobile applications for at least one of the two major platforms often have half the revenue of those that do. 5. iOS is the platform most developers use first. 42% of developers segregate iOS as a mobile app minutiae platform, while 31% segregate Android. 6. iOS is a superior competitor to Android. Across all competitive points except for forfeit and how easy it is to learn as a minutiae platform, iOS has increasingly wholesomeness over Android. 7. Android is the most bought mobile operating system in the world. In 2012, 70% of smartphone sales had Android operating systems. 8.Razzmatazzis the most popular source of revenue for apps. In app advertising, revenue is expected to reach $16.9 billion dollars by 2018. 38% of mobile developers use ad revenue, while in-app purchases are used by 37% of developers as revenue. 9. 63% of millennials preferred to make purchases on mobile apps. However, 21% of millennials would be turned off from a merchantry they had a poor app wits with, and 31% would not recommend the merchantry to others. Good mobile app diamond is important in establishing a good brand. 10. There are 5 million apps misogynist to download. There’s a wide range of mobile applications available, with 2.2 million on Google Play, 2 million on the Apple App Store, and 0.7 million in Windows. Good app diamond in NZ is essential in making your using stand out. In fact, 11. Every day, on average, 4′375 apps are released on the Google Play Store, while on the Apple App Store, an stereotype of 1′082 apps are released daily. 12. The unscientific number of app downloads in 2017 is 269 billion. This would be 33 apps for every person on the planet. Meanwhile, in 2016, there were 493 million app downloads per day. However, in developing mobile apps, one has to ensure that the app provides a unconfined user wits and won’t be deleted immediately. 13. 60% of Apple App Store apps have never been downloaded. Meanwhile, without less than 72 hours, increasingly than 70% of downloaded apps are deleted. Good app diamond for NZ businesses is increasingly important than overly to deal with multiple platforms, differentiate a merchantry from the competitors, and requite users a unconfined experience. ActivateDiamondhas a firm understanding of the using diamond and minutiae process and can help you maximise the opportunities this new heady media has to offer your business. To know more, visit our smartphone app minutiae page, or contact us now. You might moreover like: 10 Reasons Why You Should Invest In Mobile AppMinutiaeTop trending designs to inspire your creativity Advantages of upgrading your website regularly Posted in Mobile Apps 10 Reasons Why You Should Invest In Mobile AppMinutiaeWelcome Back! 9 Tips to Generate Repeat Visitors to your Site 10 Reasons Why You Should Invest In Mobile AppMinutiaeMobile apps are taking over, not only in areas of social media and telecommunications, but moreover in business, shopping, and commerce. Investing in mobile app minutiae for your NZ merchantry is essential for its growth. Here are ten reasons why. 1. Reach a Global AudienceIn the digital age, nearly everyone has internet access, and most internet traffic comes from mobile devices. Mobile using minutiae in NZ allows businesses to reach a global regulars and connect with customers from all over the world, promoting market expansion and increasing opportunities for merchantry growth. 2. AccessibilityHaving a website for your merchantry is good, giving customers a place to visit for information well-nigh your products and services. However, investing in mobile app minutiae will let you virtually put your merchantry in their pocket. Mobile apps indulge customers to wangle all they need well-nigh your merchantry in one tap, anywhere and anytime. 3. On-the-go advertisingWhether they’re at home, commuting, or at work, mobile applications let consumers wangle a customer-friendly place for your business. This easy serviceability and regular use of your app will reinforce your merchantry and brand, making consumers increasingly likely to come to you for purchases. 4.TrademarkRecognitionMobile app minutiae in NZ can do wonders for trademark promotion.Usingminutiae will land your merchantry in the Android and iOS app stores, leading to many potential customers who are searching for the services you offer to stumble upon it and download. A great, well-developed, user-friendly mobile app will leave a lasting impression on customers and help build a reputable brand. 5. Value CreationHaving a mobile app makes businesses’ products or services increasingly trustworthy for customers. 96% of the top 50 online retailers in the UK and 94% of top 50 retailers in the US had at least one mobile app. It moreover makes businesses increasingly professional, as most companies nowadays have mobile applications. 6. Social PlatformingInvesting in mobile app minutiae can requite your merchantry exposure in many ways. One of these is making your app a social platform. First of all, you can add features like posts, forums, and in-app messaging that permitting customers to interact with each other, discuss and review products, and help build an zippy polity centered virtually your product or service. 7. IncreasedConsumerEngagementMobile apps requite consumers a seamless, all-in-one wits with your business, putting your merchantry right in the palm of their hand. Apps businesses reach their clients increasingly effectively; in the same way, clients can directly receive all the content you put out and hands contact you. This efficient liaison helps profoundly in improving the relationship between consumer and business. 8.Largestconsumer serviceGood mobile app minutiae provides customers with everything they need to know well-nigh your product, as well as a quick method of liaison with staff. Consumers will be worldly-wise to make mobile transactions, get notified well-nigh offers and announcements, view product reviews, and so much more, all without inward a single store. 9. Increased sales and mobile transactionsWith the outstart of services like Paypal and Amazon, online commerce is growing popular. According to Internet Retailer, raising a mobile-focused marketing tideway for 500 companies resulted in an 80% increase in sales, with 42% of mobile sales coming from applications. Investing in mobile app minutiae in NZ is therefore essential for largest sales. 10. Easier Market ResearchMarket research is essential to businesses. Mobile apps can quickly and powerfully collect consumer data and consumer preferences. This will help you present them with content that they’re interested in, giving them a user wits tailored to their needs. ActivateDiamondhas a firm understanding of the using diamond and minutiae process and can help you maximise the opportunities this new heady media has to offer your business. To know more, visit our app minutiae service page.   You might moreover like: 13WondrousFactsWell-nighMobile AppMinutiae5 WebDiamondTips for Startup Websites in 2017 Responsive Web Design: What is it & How Does it Work? Posted in Mobile Apps 10 Things Competitors Can Teach YouWell-nighApp Marketing 13WondrousFactsWell-nighMobile AppMinutiaeWelcome Back! 9 Tips to Generate Repeat Visitors to your Site   If you’re a merchantry owner or squint without the marketing for your company, you’ll once fathom how important good website traffic is to your business. Some organisations devote a lot of resources to attracting new customers, but the real gold lies with Repeat Visitors. New visitors are probably still researching and comparison shopping. Unless you are trading in very low-value products—people don’t usually buy first time. Make no mistake, that first visit is pivotal, and a well-structured website will hold their sustentation long unbearable for them to ‘mentally bookmark’ your site and it’s products or services (or you can go one largest and provide a javascript sawed-off so they can bookmark your site with ease!). Repeat visitors know what they want and are often purchase ready. A returning user is moreover increasingly likely to share your product information, interact with your brand, provide reviews and recommend your site.  Related: Sign up to our SmallMerchantryMarketing undertow to bring increasingly repeat visitors to your site or business. So how do you generate repeat visitors and ultimately, valuable customers? In this article, we squint at nine simple ways to modernize your site’s ‘stickiness’ and make your visitors come when for more. 1. Reduce YourVellicateRate To reduce your vellicate rate, make sure your site loads fast, uses simple, standard menu terms (e.g., Blog,Well-nighUs, etc.), is easy to use and looks professional. Visitors who reach your site via a search query (e.g., ‘web diamond Christchurch’), want to see a site that matches their search keywords, so they know it’s relevant to them. Your site shouldn’t be well-nigh how unconfined you are—its purpose is to solve your customer’s problems or needs. An often overlooked step in website diamond is user-testing. A bad UX wits can discourage user from re-visiting your site. So make sure site navigation is easy and intuitive, and product ordering is pitched at novice-level. 2. Reward Them Generate increasingly repeat customers by rewarding them for their loyalty, whether it’s a points scheme, discounts, self-ruling shipping, etc. First-time users who opt in for increasingly information can be enticed when to your site through specials and sectional offers. Create special events for them or hold invitation-only webinars.   3. Contact Options Everyone communicates differently so make sure you provide options: phone, email and social media links. Live yack is the third most preferred liaison option for users and it scores upper satisfaction rates. It can be much largest for your visitor profile when issues or disputes are resolved privately through live chat, rather than playing out publicly on social media. 4.Alimonyit Current A website that isn’t updated commonly is a turn off for repeat visitors. Make sure your blog section has new posts. If you post infrequently, don’t exhibit the stage of your post—it’s a sufferer giveaway for out-of-date content. 5. Make it Social Users don’t just browse; they want to connect, share, comment, and engage with other visitors. You can generate increasingly leads by growing your website into a polity where users can contribute.Indulgepeople to scuttlebutt on a forum and you can be sure they will return to your site to trammels for responses. Wish lists allows visitors to interact with your site and offer you a golden opportunity to ‘re-market’ to them when the product becomes misogynist or on special. When subtracting social media links to your site, the Follow sawed-off is increasingly powerful than the Share sawed-off for generating repeat visitors. A user may share your web page or product once, but a user who follows you will receive ongoing exposure to your business.   6. Opt-In You can turn first-time visitors into repeat users through an opt-in approach. For e-commerce sites, you can incentivise users to create an worth on your site so that you can provide a increasingly personalised service. For small businesses, a self-ruling offer (an e-book or a unbelieve voucher) in mart for a user’s email write is a unconfined way to build up your mailing list. From there, you can email newsletters and special offers to encourage repeat traffic. Pop-ups can sometimes be distracting but a simple ‘Hello & Welcome’ light box for first-time visitors helps unclose them and provides an early opportunity for them to opt-in and provide you with contact information.   7. But Wait! There’s More! Page elements such as Related Posts, Recently Viewed or Recommended Accessories are simple but constructive devices for extending visitor browsing time and delivering a increasingly personalised wits to the user.   8. Google Remarketing When users visit your site but leave without making a purchase or leaving contact details, all is not lost. Google Remarketing is an AdWords tool that allows you to uncontrived razzmatazz to visitors of your site (or plane specific sections of your site), while they scan elsewhere on the internet. 9. Two Audiences Your site needs to cater to both new and returning visitors, two subtly variegated audiences. New visitors may not know much well-nigh your product or plane your industry, so options like a Start Here or a Most Popular section on your site can provide a useful entry point for them. Return or repeat visitors are likely to be knowledgeable well-nigh your site, so you need to alimony them engaged with fresh content. Be the first to post new information relevant to your industry and build this into your mailing list and social media campaigns, to encourage these users when to your site. If you’d like to discuss how you can modernize your site’s ‘stick’ability—get in touch with us here at Activate, we’re unchangingly happy to offer advice.   Sign up to a weekly SmallMerchantryMarketing Master Class to learn increasingly violating strategies to help your business. Fill up the form below. Name Email Subscribe   You might moreover like: Taking on the Big Boys: TheWeightierInternet Marketing Strategies for Small Businesses in 2017 Top 60 Local Marketing Tips from 20 ExpertsConstructiveSEO Techniques toUpliftYour Ranking Posted in Marketing 13WondrousFactsWell-nighMobile AppMinutiaeTaking on the Big Boys: TheWeightierInternet Marketing Strategies for Small Businesses in 2017 Taking on the Big Boys: TheWeightierInternet Marketing Strategies for Small Businesses in 2017 For consumers, the internet is an incredible resource for product information, reviews and price comparisons. For small businesses struggling to reach their market, this could be a bad thing, but it needn’t be. Related Read: TheWeightierAdvice for Local Businesses from the Top 60 Marketing Experts Sure, it's nonflexible going trying to compete with big box stores or the multi-national e-tailers, but using some smarter internet marketing strategies tailored to your business—you can cut through to those high-value customers who fathom the personalised service and quality products you have to offer. Successful internet marketing for small businesses is all well-nigh planning ahead—developing strategies and a schedule that you can roll out through the year.Stuffprepared in this way helps alimony financing lanugo too, as you won’t be making last minute, unceremonious marketing decisions that might be expensive and ineffective. Here are some of the technologies and internet marketing tools that will put you superiority of the game in 2017: Sign up to a weekly SmallMerchantryMarketing Master Class to learn increasingly violating strategies to help your business. Fill up the form below. Name Email Subscribe 1. Mobile, Mobile, Mobile. We shouldn’t need to remind you that a mobile-optimised presence (website, apps, social media) is scrutinizingly compulsory these days. Google will pretty much ignore you if your site isn’t mobile-friendly. Mobile overtook desktops in terms of usage way when in 2015, and your customers siphon them everywhere, all the time. So make sure your app or mobile website is location enlightened and can unhook your clients localised information. What other trends will influence how we market our merchantry on mobile? Expect to see increasingly e-commerce functionality seeming in the apps for social media platforms like Facebook, Instagram and Pinterest. Google will start to include Apps and Web Apps in their SERP’s (Search Engine Results Pages), particularly when that search is instigated on a mobile device. This ways plane Apps can be SEO-optimised. Single-page, Javascript based apps are relatively easy to create and can serve as mobile sales-oriented landing pages. 2. Video. Video courtesy of: Take OneMerchantryCommunication Whether it be video ads, video podcasts or YouTube How-Tos—video-based content ranks highly in Google’s algorithms and when you provide credible, informative video content, you will get noticed. Video quality is a subjective matter–clear sound and a stable picture are minimum requirements but don’t finger you need to spend a unconfined deal on ‘production values’, your clients may well fathom something less slick as long as it’s honest, pure and informative. 3. Augmented Reality (AR) Augmented reality apps are expensive to develop and somewhat out of reach for small enterprises. However, there are marketing opportunities to be gained from staying well-informed of this technology. Pokemon Go was a unconfined example of a gaming app that provided unexpected spinoff benefits for businesses; who used it to vamp customers to their premises. While Pokemon Go has waned in popularity, it is only the first of many apps in development, and we will see many increasingly business-oriented AR apps in the near future. 4. Live Video Streaming Platforms like Facebook, YouTube and Periscope have brought simple, low-cost live streaming to everyone and for small businesses with a good pursuit on social media, it's a sunny way to connect with your customers (and increasingly importantly, see who is connecting with you). 5. NativeRazzmatazzThere are differing views on what constitutes native advertising, but for many a good definition is: “Paid content that matches a publication’s editorial standards while meeting the audience’s expectations.”  So we’re talking here well-nigh sponsored content, written and designed to fit in with the rest of the publication or website. For a small business, this could entail writing a guest blog post for a third-party website related to your industry. The secret is to provide genuinely useful information, tips or advice. You need to be upfront well-nigh your company—don’t try to disguise the content as pure editorial, as readers will see right through that ploy. You can offer a unbelieve or a special offer as a undeniability to action, but often it’s weightier to be low-key and not 'hard-sell', as you may create a negative impression. Joline Buscemi has an spanking-new blog post on the good (and evil) of native advertising. Her advice? Don’t try to trick the audience, just requite them useful information and, if appropriate, make it entertaining. 6. Be Immersive This may not suit all small businesses but if you’ve got something unconfined to show your customers, why not go total immersion? Using 360-degree video, virtual reality or plane live webinars, you can create a memorable wits that creates a whoosh and is likely to be shared widely. Live webinars provide an spanking-new opportunity to personalise your marketing to suit a particular regulars and moreover garner valuable feedback from your clients. The networking visitor Cisco make a good point on their blog regarding live webinars: make sure you record them. 300% to 500% increasingly people watch a recorded webinar than shepherd a live one. 7. Partnering Recently I went to a local glazing visitor to buy a sheet of glass.Withoutsome discussion, it was well-spoken that a sheet of perspex was going to suit my needs better. This visitor immediately gave me the merchantry vellum of a nearby plastics supplier. These cards were displayed prominently in their reception. This is a good example of the benefits of partnering with a complementary business. Similar arrangements can be made in the online space—everything from simple cross-links, guest blogs, plane agreements to sell each other’s products. Vend have a unconfined blog post that outlines what you need to consider when partnering with other businesses. Above all, successful internet marketing for a small merchantry ways you need to BeVariegated(it worked for Apple!). Try something different, whether it's a new technology or creating truly original and useful content for your customers. Make sure your online trademark is unique, recognisable and nothing like your competitors.  You might moreover like: 5 WebDiamondTips for Startup Websites in 2017 Websites and Marketing for New Businesses Three Ways Small Businesses Can Grow With Social Media   Sign up to a weekly SmallMerchantryMarketing Master Class to learn increasingly violating strategies to help your business. Fill up the form below. 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